Are you looking to start an electric vehicle (EV) charging business or want to add charging stations to your current services? Regardless of what type of facility you run — be it a retail center, gas station, restaurant, or something else — to succeed, it's crucial to promote your EV charging business to your target audience.
Just like any other new or expanding business, you need to build awareness about your offerings to ensure maximum reach. In today's global marketplace, digital advertising is the most effective way to grab the attention of potential customers and retain their loyalty.
Digital advertising, which includes methods such as pay-per-click (PPC) advertising, social media ads, and influencer marketing, is an incredibly powerful tool for promoting your business.
According to a study by the Pew Research Center, nearly 85% of people surveyed across 18 advanced economies report owning a smartphone. And a majority of these individuals use their devices to research products and services before buying them.
Search Engine Ads - Listing your EV charging services on major business directories and search engines is an absolute must. When potential customers search for EV charging solutions in your area, your business should pop up on the first page of the search engine results pages (SERPs).
Social Media - It is another essential aspect of digital advertising that can be leveraged to promote your EV charging business. By using platforms such as Facebook, Instagram, Twitter, and LinkedIn, you can reach potential customers in a very targeted way. For example, FB ads can be created to promote your business to people who have liked EV charging pages or have shown signs of EV ownership in the past.
Streaming TV and Video Ads - By utilizing these digital mediums, EV charging businesses can reach a wider audience and highlight the benefits of their services. Streaming TV and video ads can be targeted to specific demographics, allowing businesses to reach their ideal customers more effectively. This means that businesses can focus their advertising efforts on those who are more likely to use their EV charging services.
Map Ads - Show your charging station locations on popular navigation apps such as Google Maps, making it easy for EV drivers to find your business.
App Ads - This allows you to target EV drivers who are using popular EV charging apps. By advertising on apps such as PlugShare, you'll reach a targeted audience who is already seeking out EV charging services.
Word-of-mouth Marketing and Expert Recommendations - Studies show that it can bring in up to five times more sales than paid advertising. Recommendations from trusted EV charging professionals, such as EV software developers, EV charging equipment manufacturers, and others, can help build trust in your brand among potential customers.
Whether adding electric vehicle charging infrastructure to an existing gas station or building a new facility, you must first identify your target customers — and what they want in an EV charging station through robust data analysis. Then, use the results of your research to target your digital marketing campaigns to that audience.
Use your market research results to identify what they want to know about EV charging, and then provide them with the information they need.
For example, if the data indicate that some of your target customers are new EV owners. Then they might need a tutorial video on EV Charging to know what they’re doing when they pull up to one of your chargers. Or, you could create a blog post outlining how to choose the right chargers.
If you want to attract a B2B clientele, post content about the advantages of having an EV fleet to a fleet owner’s bottom line.
In your advertising, it's important to let the audience know your charging services advantage at a glance.
You can start by doing a deep dive into your competitors’ offerings and the advantages your charging station has over theirs.
For example, Grasen made a promotional image of our DC EV charger as below. What information you can receive from it?
In conclusion, using proper digital advertising methods like the above can take your EV charging business to a new level. By leveraging these strategies, you can reach a wider audience and establish yourself as a leader in your niche.